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How Amazon Mastered the GPU Shortage Challenge with 'Project Greenland'
During a significant GPU shortage, Amazon's retail division successfully navigated the crisis by prioritizing return on investment (ROI) and implementing a more disciplined approval process. This approach helped the company better balance internal supply and demand, ensuring critical operations continued smoothly despite hardware constraints. By tightening controls and focusing on impactful projects, Amazon maintained operational efficiency and mitigated potential disruptions caused by the global chip shortage. The efforts under 'Project Greenland' exemplify Amazon's strategic agility in overcoming resource limitations while maximizing infrastructure performance for ongoing growth and customer satisfaction.
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