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Apple Still Pursuing Smart Glasses Ambitions in 2025 Despite Vision Pro Challenges
Apple remains committed to entering the smart glasses market despite shelving its AR glasses project earlier in 2025, shifting focus toward consumer-friendly models resembling Meta's Ray-Bans. While the Vision Pro headset faced criticism for bulkiness and overheating, Apple is now prioritizing lightweight glasses incorporating AI, cameras, and microphones for a seamless iPhone-linked experience. The company is developing a glasses-specific visionOS variant and conducting internal studies under the Atlas initiative to refine features and market appeal. Though technical hurdles persistparticularly around battery life and thermal managementApple aims to leverage its design expertise and AirPods audio technology to create a compelling product within the next 35 years. This strategic pivot reflects Apple's determination to compete in wearable tech while addressing Vision Pro's shortcomings through more accessible, AI-enhanced eyewear solutions.
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