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Bots Now Make Up Over Half of Internet Traffic, Experts Warn
As generative AI advancements accelerate, the prevalence of bots on the internet has surged, with current estimates indicating they now account for over 50% of all web traffic. This rapid increase raises significant concerns for online security, data integrity, and user experience. Experts warn that while many bots serve legitimate purposes, malicious bots are also on the rise, potentially leading to increased cyberattacks, fraud, and manipulation. The evolving landscape of generative AI is empowering both beneficial automated systems and harmful entities, underscoring the need for robust detection and mitigation strategies. Stakeholders across industries must stay vigilant amidst this growth to safeguard digital ecosystems and ensure authentic user engagement.
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