How Elon Musk's Leadership Affected Tesla's Brand Image

In recent years, Tesla's brand has become synonymous with controversy, largely due to Elon Musk's unconventional leadership style and public behavior. This article explores the factors contributing to the toxicity surrounding the Tesla brand, including Musk's controversial tweets, erratic decisions, and his interactions with critics and regulators. Furthermore, we analyze how his uncompromising approach has polarized public opinion, alienating not only stakeholders but also loyal customers. The brand's struggle with quality control, labor practices, and environmental impact further complicates its reputation. By examining these elements, we provide insights into how Musks actions transformed the perception of Tesla, shifting it from an innovative electric vehicle manufacturer to a brand riddled with challenges and backlash.