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Instagram Enhances Search Features to Rival TikTok
Instagram head Adam Mosseri recently announced exciting plans to enhance the apps search functionality in an effort to better compete with TikTok. Recognizing the growing influence of TikTok's discovery features, Instagram aims to make its platform more user-friendly when it comes to finding content. This strategic shift includes refining algorithms and incorporating new tools that facilitate easier navigation for users seeking specific topics or trends. As Instagram looks to reclaim its place as a leading social media platform, these search improvements are expected to position it more competitively against TikTok, which has become synonymous with short-form video content. With this initiative, Instagram not only plans to attract more users but also to keep existing users engaged by simplifying how they discover and interact with content.
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