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Mattel and OpenAI Unite to Revolutionize Toys with AI Innovation
Mattel, behind iconic brands like Barbie, has partnered with OpenAI to infuse AI into its toy development and content creation processes. This collaboration marks a significant step in Mattel's strategy to become a digital-first entertainment company, catering to the evolving media consumption habits of younger audiences. The partnership aims to introduce AI-driven products, enhancing play experiences while ensuring safety and privacy. Mattel is expanding its reach into digital gaming and film production, with plans to launch its first self-published game in 2026. The first AI-powered product from this collaboration is set to debut later this year, focusing on engaging fans in a thoughtful and responsible manner.
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