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Nearly 90% of Teens Own iPhones; Majority Use Instagram and Spotify
According to the latest survey conducted by American investment bank Piper Sandler, 88 percent of US teens now own an iPhone, showcasing the devices strong dominance among younger demographics. Furthermore, the research highlights that social media platforms such as Instagram are widely popular, with many teens actively engaging on the site. Additionally, Spotify has emerged as the leading music streaming service among this age group, reflecting a shift in how teens consume media. The data underscores the profound impact of technology on the daily lives of teenagers, shaping not only their communication habits but also their entertainment preferences. As such, understanding these trends is crucial for marketers and brands looking to connect with the teen audience effectively.
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