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Wear OS Brands Surge While Apple Watch Experiences Decline
The global smartwatch market faced a downturn in Q4 2024, marking the first decline in this sector, primarily driven by a drop in Apple Watch sales. However, there is a notable uptick in the performance of Wear OS brands, particularly Samsung's Galaxy Watch series, which continues to capture market share amid this overall market contraction. Additionally, Xiaomi has reported significant growth, further diversifying the competitive landscape. This evolving scenario underscores the shifting dynamics in smartwatch preferences, as consumers are increasingly drawn to alternatives beyond the Apple Watch, signaling potential long-term changes in market behavior and brand loyalty within the wearable tech industry.
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