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YouTube Shorts Achieves Monetization Parity and 20% Year-Over-Year Growth in Q1 2025
In Q1 2025, YouTube CEO Neal Mohan announced a significant milestone for Shorts, indicating that its monetization rate in the US and several other countries has reached parity with the main YouTube platform. This achievement underscores the rapid growth and monetization potential of Shorts, YouTube's short-form video format. Additionally, Shorts viewing experienced a 20% year-over-year increase, highlighting its expanding popularity among users globally. This strategic development follows YouTube's recent advertising initiatives, emphasizing Shorts' role as a key driver of engagement and revenue growth. As Shorts continues to close the gap with traditional YouTube content, it reinforces YouTube's position as a dominant platform for short-form video monetization and audience engagement moving forward.
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