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YouTube Begins Trialing AI-Driven Video Clip Highlights in Search Results
YouTube has initiated testing of a new AI-powered feature called AI Overviews, designed to enhance video search results by highlighting the most relevant clips from multiple videos related to user queries. Currently available to a limited group of U.S.-based YouTube Premium subscribers, this feature surfaces a carousel of curated video snippets for select English-language searches, particularly those focused on product research and local travel recommendations. By using AI to scan and identify the most helpful moments within videos, YouTube aims to improve content discovery and provide quicker insights to viewers. However, while this innovation could increase exposure for creators, it also raises concerns about potential decreases in full video views and watch time, mirroring similar effects seen with Google's AI summaries in web search. YouTube is actively collecting user feedback through thumbs-up or thumbs-down responses to gauge the features effectiveness and guide its possible broader rollout. As AI Overviews evolve, content creators and marketers may need to adapt their video strategies, emphasizing key valuable segments to maintain engagement and visibility in the changing landscape of video search.
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