Influencers

Cybercriminals are increasingly focusing on influencers and content creators as prime targets to execute their malicious schemes. Large social media channels, boasting millions of followers, are.....

The recent backlash against Poppi's Super Bowl campaign highlights a significant shift in the influencer marketing landscape, signaling a growing trend towards anti-extravagance. Brands are now facing.....

A recent report from The New York Times highlights a unique trend emerging among TikTok influencers: wearing Apple Watches on their ankles instead of wrists. This unconventional style choice is.....

A marketing campaign brief obtained by WIRED reveals how the Chinese app is trying to capitalize on its sudden international popularity.

Cover Corp's Hololive works with virtual influencers known as VTubers, who are gaining popularity. CEO Motoaki Tanigo breaks down its business model.

Creators have filed two class-action lawsuits against PayPal over the affiliate practices of its Honey browser extension.

Pocket.watch is partnering with GoKidGo to launch music and mystery-led shows, aiming to capitalize on the creator economy's podcast boom.

Photographers and other men offer to build online followings for young girls, but some are pedophiles who work with parents to sexualize them.

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

Western authorities say theyve identified a network that found a new way to clean drug gangs dirty cash. WIRED gained exclusive access to the investigation.

One Amazon influencer makes a living posting content from her beige home. But after she noticed another account hawking the same minimal aesthetic, a rivalry spiraled into a first-of-its-kind lawsuit......

More and more Americans are getting their news from influencers on the internet.